Diversifying into calls and lines

Inform Billing gives Unify the confidence to diversify into calls and lines

When telecoms systems reseller Unify saw the opportunity to expand into selling calls and lines, it was Derby-based Inform Billing they turned to for advice, and who they credit with giving them to confidence to take the plunge.

Historically Unify had used a third party to supply lines and minutes and then to bill their customers.  With their base size, Unify were keen to maximise profit and knew that taking control of the billing process would enable additional revenue streams.

Eddie Bird, joint managing director at Unify says “The idea scared us to death; we knew the risks and the implications if we were to get it wrong.  We didn’t want to mess up and lose customers to our old supplier.

“We looked at other billing products on the market, including one of the market leaders, but weren’t instilled with confidence.  No product appeared to be particularly better or cheaper; we just needed a partner who would support us through the process.”

It was on the advice of a ‘Tier 1’ carrier that Unify got in touch with Inform Billing and were immediately impressed by the advice and support on offer.  Eddie continues “They ultimately encouraged us to go for it.  Their experience in the industry gave us the confidence we needed and they were there to support us throughout the transition.  They helped us to migrate the lines and advised us on maintaining a healthy relationship with our previous provider.  Inform Billing don’t sign you up and then disappear.”

Shaun Bodsworth, managing director at Inform Billing says “We know from many years’ experience that some re-sellers are very reluctant to take the plunge into what they see as the unknowns of billing.  This is where we can add significant value – our job is not just to sell billing software but also to provide additional services, where appropriate, to help new entrants into the re-sale market.”

Nicola Cook, financial director at Unify says the transition was much easier than anticipated: “The software is fairly straight-forward and training is provided.  We had been warned by others that we’d need a full-time billing specialist in-house and that it would take a week to do our billing run.  After looking at the software we realised that we already had the skills in-house to manage it and once all CDRs are received we get our billing run done in a day and a half.”

Eddie concludes: “Unify celebrated its tenth anniversary in business earlier this year and since signing up with Inform Billing we have doubled the profits of our network business.  Not only that, but we have full control and visibility over our customer’s billing, something that we never had before. ”