INFORM Billing is celebrating after being awarded the ‘Vendor Marketing Campaign of the Year’ title at this years’ Comms Dealer Sales & Marketing Awards.
Ellie Allseybrook, Head of Business Growth at Inform Billing said: “We were thrilled to win the ‘Marketing Campaign of the Year’ award and to be recognised, yet again, amongst our peers. I would like to thank everyone who contributes to our success – our customers, channel partners and of course the team at Inform Billing.”
The win recognised the multiple achievements of the Eclipse Next Generation campaign. The latest version of the company’s billing platform was officially launched last September, with an integrated marketing campaign which created a buzz, unveiled the software and continues to sustain interest. The campaign achieved a staggering 1,500% return on investment.
Ellie continues: “The past 12 month have been fantastic for Inform Billing. After investing over £1m in developing Eclipse NG, we officially launched it to the channel in September 2017 and since then interest has been phenomenal. We subsequently won the ‘Best Billing Platform’ award at the Comms Nationals at the end of the year – this latest accolade is the icing on the cake.”
The category was judged on a variety of factors and was awarded to a dynamic, creative and successful marketing campaign that delivered demonstrable results in terms of lead generation, ongoing sales and brand development.
Comms Dealer Editorial Director Nigel Sergent said: “”No-one ever really doubts the quality of sales and marketing teams in the channel, but the Comms Dealer Sales and Marketing Awards endorses and underlines what a vibrant, unified and creative industry we work in.”
The awards ceremony was held on Thursday 3 May at the Sheraton Park Lane Hotel, hosted by TV presenter Mark Durden-Smith.